AFB Micro Finance Business launches Rewards Gold Card

  • 9-20-2013

The country Manager of the African Finance Business (AFB) Ghana, Ed Humphries has told Citi Business News the Bank of Ghana’s projection of capital requirement of 300,000 Ghana cedis for the establishment of Micro Finance companies will not affect their business.

Speaking on the sidelines at the official launch of the AFB’s new Rewards Gold Card in Accra, he referred to the company as a result oriented one which is determined to reinvest in poor communities as part of its Corporate Social Responsibility.

He gave the assurance that the AFB has come to boost the Ghanaian economy with handsome packages for its clients.

Being described as the fastest growing micro finance company in Africa, Ed Humphries said holders of the Rewards Gold Card are entitled to 10 percent discount on all goods and services at Melcoms shopping malls across the country.

Also, the Card is expected to provide all clients free life insurance cover of GHc 2,000 cedis in the tragic event of any of the card holders’ death.

With over 50,000 customers and an investment of 20 million US Dollars in Ghana alone, the launch the of Rewards Gold Card is to deepen the AFB’s presence in the Ghanaian market.

AFB’s Group Chief Executive Officer, Karl Westvig said the company is already providing services to personnel of the Ghana Armed Forces, the Ghana Police Service and other employees through the Controller and Accountant General’s Department.

He added that AFB could boast of 135 employees and its aim is to partner Ghanaians to help drive a better and brighter future for all.

Karl Westvig gave the assurance that all the Rewards Gold Card holders will automatically be eligible to other yet to be launched innovative packages such as credit facilities, retail loyalty cards, special mobile phone services and other amazing products.

Expounding on AFB’s growth strategy, Westvig implied, “In the short term we want to drive a technology led customer service revolution to better reach out and serve the people of Ghana; in the long term we want to be an agent for change in the industry and truly empower customers to make the right choices.”

He continued saying, “We are committed to building a Ghanaian led business that serves as a leadership example to those that aspire to be all they can be whilst changing the lives of all those we interact with in a positive way.”

The African Finance Business (AFB) Ghana entered into the Ghanaian market in 2010 and can now boast of 23 branches across the country with over 50 thousand happy customers.

By: Abdul Karim Naatogmah/

Email to Friend

Fill in the form below to send this news item to a friend:

Email to Friend
* Your Name:
* Your Email:
* Friend's Name:
* Friend's Email:
* Security Image:
Security Image Generate new
Copy the numbers and letters from the security image
* Message: